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| report:mkt [2026/06/13 17:31] – [4.5.4 Marketing-Mix] team1 | report:mkt [2026/06/13 23:18] (current) – [4.5.5 Brand] team1 |
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| <WRAP centeralign> | <WRAP centeralign> |
| <figure flyer_final> | <figure flyer_final> |
| {{ :report:flyer_screen2green_final_.png?nolink&600 |Final flyer}} | {{ :report:flyer_final.png?nolink&600 |Final flyer}} |
| <caption>Final flyer</caption> | <caption>Final flyer</caption> |
| </figure> | </figure> |
| == Leaflet == | == Leaflet == |
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| A tri-fold leaflet was also developed to provide more detailed information about the product, its purpose, and its functionality. Compared to the flyer, the leaflet allows for more in-depth communication while still maintaining a visually approachable presentation style. The front panels seen in Figure {{ref>foldedleaflet}} use questions such as “Excessive screen time?”, “Endless scrolling?”, and “Digital overload?” in order to immediately engage users and create identification with common digital well-being challenges. This approach helps establish emotional relevance before introducing the product solution. | A gatefold leaflet was also developed to provide more detailed information about the product, its purpose and its functionality. Compared to the flyer, the leaflet allows for more in-depth communication while still maintaining a visually approachable presentation style. The front panels seen in Figure {{ref>foldedleaflet}} use questions such as “Excessive screen time?”, “Endless scrolling?”, and “Digital overload?” in order to immediately engage users and create identification with common digital well-being challenges. This approach helps establish emotional relevance before introducing the product solution. |
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| <WRAP centeralign> | <WRAP centeralign> |