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--- report:mkt [2026/06/13 17:13] – [4.5.4 Marketing-Mix] team1
+++ report:mkt [2026/06/13 23:18] (current) – [4.5.5 Brand] team1
@@ Line 104: / Line 104: @@
 ==== 4.4 SWOT Analysis ====
-A Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis, proposed by Nielsen Norman group, was conducted to evaluate the internal strengths and weaknesses of the concept, as well as the external opportunities and threats that may influence its success [(NNGroup2025)].
+A SWOT analysis, proposed by Nielsen Norman group, was conducted to evaluate the internal strengths and weaknesses of the concept, as well as the external opportunities and threats that may influence its success [(NNGroup2025)].
 Figure {{ref>fig:SWOT_Screen2Green}} shows the SWOT analysis of the project, including its strengths, weaknesses, opportunities, and threats.
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   * Direct marketing: Personalized communication through app notifications, newsletters, and email campaigns may support long-term engagement and customer retention.
-Since Screen2Green is positioned in the introduction stage of the Product Life Cycle, informative advertising is especially important. The main promotional objective at this stage is to educate consumers, stimulate interest, and create awareness of the new product category [(LuisMACOM)].
+Since Screen2Green is positioned in the introduction stage of the PLC, informative advertising is especially important. The main promotional objective at this stage is to educate consumers, stimulate interest, and create awareness of the new product category [(LuisMACOM)].
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 <WRAP centeralign>
 <figure flyer_final>
-{{ :report:flyer_screen2green_final_.png?nolink&600 |Final flyer}}
+{{ :report:flyer_final.png?nolink&600 |Final flyer}}
 <caption>Final flyer</caption>
 </figure>
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 == Leaflet ==
-A tri-fold leaflet was also developed to provide more detailed information about the product, its purpose, and its functionality. Compared to the flyer, the leaflet allows for more in-depth communication while still maintaining a visually approachable presentation style. The front panels seen in Figure {{ref>foldedleaflet}} use questions such as “Excessive screen time?”, “Endless scrolling?”, and “Digital overload?” in order to immediately engage users and create identification with common digital well-being challenges. This approach helps establish emotional relevance before introducing the product solution.
+A gatefold leaflet was also developed to provide more detailed information about the product, its purpose and its functionality. Compared to the flyer, the leaflet allows for more in-depth communication while still maintaining a visually approachable presentation style. The front panels seen in Figure {{ref>foldedleaflet}} use questions such as “Excessive screen time?”, “Endless scrolling?”, and “Digital overload?” in order to immediately engage users and create identification with common digital well-being challenges. This approach helps establish emotional relevance before introducing the product solution.
 <WRAP centeralign>