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| report:mkt [2026/04/12 15:30] – [Business Idea Formulation] team1 | report:mkt [2026/04/15 19:02] (current) – [SWOT Analysis] epsatisep |
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| The business idea emerged from observations made in the team’s own daily environment, both in academic settings and in personal life. A common issue identified was the difficulty many people experience in staying focused while studying or working. The growing presence of smartphones and digital platforms has made distractions more constant and harder to avoid. Social media applications are specifically designed to capture attention through notifications, visual stimuli, likes, and other forms of instant feedback. These mechanisms reinforce habitual use and make it difficult for users to reduce screen time or change behavior, even when they are aware of the negative consequences [(Jessica Koehler, 2023. https://www.psychologytoday.com/us/blog/beyond-school-walls/202304/why-are-old-habits-so-hard-to-break [Accessed in March 2026]. //Psychology Today//)][(Karl Cruse, 2022. https://carlkruse.at/the-psychology-of-colors-on-social-media/ [Accessed in March 2026]. //Karlcruse, Rummaging For The Useful//)]. | The business idea emerged from observations made in the team’s own daily environment, both in academic settings and in personal life. A common issue identified was the difficulty many people experience in staying focused while studying or working. The growing presence of smartphones and digital platforms has made distractions more constant and harder to avoid. Social media applications are specifically designed to capture attention through notifications, visual stimuli, likes, and other forms of instant feedback. These mechanisms reinforce habitual use and make it difficult for users to reduce screen time or change behavior, even when they are aware of the negative consequences [(koehler2023habits)][(cruse2022colors)]. |
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| At the same time, the team also identified another common characteristic among many students and young adults: they often live in apartments, shared housing, or student rooms with limited access to gardens or other green environments. This means that, although many people could benefit from the calming and motivating effects of caring for a plant, they may not have the opportunity, time, or confidence to grow something themselves. Research has shown that interaction with plants can contribute positively to emotional well-being and can support feelings of calmness, purpose, and connectedness [(https://permaculture.com.au/why-gardening-makes-you-happy-and-cures-depression)][(https://medium.com/symbiotica/can-plants-help-us-feel-less-lonely-81b68f670efc)][(https://thesociologicalreview.org/magazine/september-2021/new-solidarities/living-with-houseplants/)]. | At the same time, the team also identified another common characteristic among many students and young adults: they often live in apartments, shared housing, or student rooms with limited access to gardens or other green environments. This means that, although many people could benefit from the calming and motivating effects of caring for a plant, they may not have the opportunity, time, or confidence to grow something themselves. Research has shown that interaction with plants can contribute positively to emotional well-being and can support feelings of calmness, purpose, and connectedness [(francis2010gardening)][(heid2024plants)][(carabelli2021houseplants)]. |
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| A SWOT analysis was conducted to evaluate the internal strengths and weaknesses of the concept, as well as the external opportunities and threats that may influence its success. | A SWOT analysis was conducted to evaluate the internal strengths and weaknesses of the concept, as well as the external opportunities and threats that may influence its success. |
| | <color #ed1c24>Figure {{ref>SWOT_Screen2Green}} ...</color> |
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| <WRAP centeralign> | <WRAP centeralign> |