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--- refnotes:bib [2026/05/31 20:03] – team1
+++ refnotes:bib [2026/05/31 20:28] (current) – team1
@@ Line 1382: / Line 1382: @@
   title        = {Key Resources},
   howpublished = {\url{https://digitalleadership.com/blog/key-resources/}},
+  year         = {2025},
+  note         = {Accessed: 2026-05-31}
+}
+@misc{digitalleadership_customer_relationships,
+  author       = {{Digital Leadership}},
+  title        = {Customer Relationships},
+  howpublished = {\url{https://digitalleadership.com/blog/customer-relationships-bmc/}},
   year         = {2025},
   note         = {Accessed: 2026-05-31}
 }
+@misc{digitalleadership_distribution_channels,
+  author       = {{Digital Leadership}},
+  title        = {Distribution Channels},
+  howpublished = {\url{https://digitalleadership.com/blog/distribution-channels/}},
+  year         = {2025},
+  note         = {Accessed: 2026-05-31}
+}
+@misc{digitalleadership_customer_segments,
+  author       = {{Digital Leadership}},
+  title        = {Customer Segments},
+  howpublished = {\url{https://digitalleadership.com/blog/customer-segments/}},
+  year         = {2025},
+  note         = {Accessed: 2026-05-31}
+}
+@misc{digitalleadership_cost_structure,
+  author       = {{Digital Leadership}},
+  title        = {Cost Structure},
+  howpublished = {\url{https://digitalleadership.com/blog/cost-structure/}},
+  year         = {2025},
+  note         = {Accessed: 2026-05-31}
+}
+@misc{digitalleadership_revenue_streams,
+  author       = {{Digital Leadership}},
+  title        = {Revenue Streams},
+  howpublished = {\url{https://digitalleadership.com/blog/revenue-streams/}},
+  year         = {2025},
+  note         = {Accessed: 2026-05-31}
+}
+@misc{businessnewsdaily_market_analysis,
+  author       = {{Business News Daily}},
+  title        = {How to Conduct a Market Analysis for Your Business},
+  howpublished = {\url{https://www.businessnewsdaily.com/15751-conduct-market-analysis.html}},
+  year         = {2025},
+  note         = {Accessed: 2026-05-31}
+}
+@misc{oxford_marketing_micro_macro_environment,
+  author       = {{Oxford College of Marketing}},
+  title        = {The Impact of Micro and Macro Environment Factors on Marketing},
+  howpublished = {\url{https://blog.oxfordcollegeofmarketing.com/2014/11/04/the-impact-of-micro-and-macro-environment-factors-on-marketing/}},
+  year         = {2014},
+  note         = {Accessed: 2026-05-31}
+}
+@misc{coursera_marketing_strategy,
+  author       = {{Coursera}},
+  title        = {Marketing Strategy: What It Is and How to Create One},
+  howpublished = {\url{https://www.coursera.org/articles/marketing-strategy}},
+  year         = {2025},
+  note         = {Accessed: 2026-05-31}
+}
+@misc{pma_positioning_guide,
+  author       = {{Product Marketing Alliance}},
+  title        = {Your Guide to Positioning},
+  howpublished = {\url{https://www.productmarketingalliance.com/your-guide-to-positioning/}},
+  year         = {2025},
+  note         = {Accessed: 2026-05-31}
+}
 </code>