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--- refnotes:bib [2026/05/20 02:42] – team1
+++ refnotes:bib [2026/05/31 20:28] (current) – team1
@@ Line 283: / Line 283: @@
   doi = {10.1007/978-3-642-32451-2}
 }
 @ARTICLE{Llorente2009,
@@ Line 520: / Line 519: @@
 }
-ARTICLE{rodrigo2013,
+@ARTICLE{rodrigo2013,
   title={On the features and challenges of security and privacy in distributed internet of things},
   author={Rodrigo Roman and Jianying Zhou and Javier Lopez},
@@ Line 1335: / Line 1334: @@
   address={[Accessed May 19, 2026]}
 }
+@MISC{launchpadAgency,
+  author    = {{LaunchPad Agency}},
+  title     = {How Much to Budget to Launch a New Product: A Comprehensive Guide},
+  year      = {2024},
+  url       = {https://launchpadagency.com/blog/how-much-to-budget-to-launch-a-new-product-a-comprehensive-guide/},
+  note      = {Accessed: 2026-05-26}
+}
+@misc{LuisMACOM,
+  author = {Cardia, Luís},
+  title  = {MACOM - Marketing Mix},
+  year   = {2026},
+  note   = {Unpublished course material, Instituto Superior de Engenharia do Porto}
+}
+@misc{ArraisCastro2026,
+  author       = {Ant{\'o}nio Arrais de Castro},
+  title        = {EPS Project Management},
+  year         = {2026},
+  institution  = {Instituto Superior de Engenharia do Porto (ISEP)},
+  howpublished = {European Project Semester lecture slides},
+  note         = {PDF document}
+}
+@misc{strategyzer_bmc,
+  author       = {{Strategyzer}},
+  title        = {The Business Model Canvas},
+  howpublished = {\url{https://www.strategyzer.com/library/the-business-model-canvas}},
+  year         = {2025},
+  note         = {Accessed: 2026-05-31}
+}
+@misc{strategyzer_value_proposition,
+  author       = {{Strategyzer}},
+  title        = {Value Proposition Canvas},
+  howpublished = {\url{https://www.strategyzer.com/value-proposition}},
+  year         = {2025},
+  note         = {Accessed: 2026-05-31}
+}
+@misc{digitalleadership_key_activities,
+  author       = {{Digital Leadership}},
+  title        = {Key Activities},
+  howpublished = {\url{https://digitalleadership.com/blog/key-activities/}},
+  year         = {2025},
+  note         = {Accessed: 2026-05-31}
+}
+@misc{digitalleadership_key_resources,
+  author       = {{Digital Leadership}},
+  title        = {Key Resources},
+  howpublished = {\url{https://digitalleadership.com/blog/key-resources/}},
+  year         = {2025},
+  note         = {Accessed: 2026-05-31}
+}
+@misc{digitalleadership_customer_relationships,
+  author       = {{Digital Leadership}},
+  title        = {Customer Relationships},
+  howpublished = {\url{https://digitalleadership.com/blog/customer-relationships-bmc/}},
+  year         = {2025},
+  note         = {Accessed: 2026-05-31}
+}
+@misc{digitalleadership_distribution_channels,
+  author       = {{Digital Leadership}},
+  title        = {Distribution Channels},
+  howpublished = {\url{https://digitalleadership.com/blog/distribution-channels/}},
+  year         = {2025},
+  note         = {Accessed: 2026-05-31}
+}
+@misc{digitalleadership_customer_segments,
+  author       = {{Digital Leadership}},
+  title        = {Customer Segments},
+  howpublished = {\url{https://digitalleadership.com/blog/customer-segments/}},
+  year         = {2025},
+  note         = {Accessed: 2026-05-31}
+}
+@misc{digitalleadership_cost_structure,
+  author       = {{Digital Leadership}},
+  title        = {Cost Structure},
+  howpublished = {\url{https://digitalleadership.com/blog/cost-structure/}},
+  year         = {2025},
+  note         = {Accessed: 2026-05-31}
+}
+@misc{digitalleadership_revenue_streams,
+  author       = {{Digital Leadership}},
+  title        = {Revenue Streams},
+  howpublished = {\url{https://digitalleadership.com/blog/revenue-streams/}},
+  year         = {2025},
+  note         = {Accessed: 2026-05-31}
+}
+@misc{businessnewsdaily_market_analysis,
+  author       = {{Business News Daily}},
+  title        = {How to Conduct a Market Analysis for Your Business},
+  howpublished = {\url{https://www.businessnewsdaily.com/15751-conduct-market-analysis.html}},
+  year         = {2025},
+  note         = {Accessed: 2026-05-31}
+}
+@misc{oxford_marketing_micro_macro_environment,
+  author       = {{Oxford College of Marketing}},
+  title        = {The Impact of Micro and Macro Environment Factors on Marketing},
+  howpublished = {\url{https://blog.oxfordcollegeofmarketing.com/2014/11/04/the-impact-of-micro-and-macro-environment-factors-on-marketing/}},
+  year         = {2014},
+  note         = {Accessed: 2026-05-31}
+}
+@misc{coursera_marketing_strategy,
+  author       = {{Coursera}},
+  title        = {Marketing Strategy: What It Is and How to Create One},
+  howpublished = {\url{https://www.coursera.org/articles/marketing-strategy}},
+  year         = {2025},
+  note         = {Accessed: 2026-05-31}
+}
+@misc{pma_positioning_guide,
+  author       = {{Product Marketing Alliance}},
+  title        = {Your Guide to Positioning},
+  howpublished = {\url{https://www.productmarketingalliance.com/your-guide-to-positioning/}},
+  year         = {2025},
+  note         = {Accessed: 2026-05-31}
+}
 </code>